Ushine Beauty Salon marked a significant first for Dubai’s Expo City. As the area’s inaugural ladies-only salon, this commercial fit-out was as symbolic as it was functional. The project was initiated by a first-time entrepreneur with a clear vision and a tight budget, looking to transform a raw shell-and-core space into a sleek, welcoming beauty destination.

She turned to Contractors Direct to bring the vision to life.

Scope of work

  • Full interior fit-out from a blank canvas, including treatment rooms, nail stations, and support areas
  • Maximised seating capacity to enhance revenue potential without compromising comfort
  • Spacious nail zone with a layout that encourages flow and ease of movement
  • Compact reception designed for high impact and excellent client experience
  • Full authority coordination and approval management to avoid costly delays

Project Delivery

Despite minor setbacks during approval and design review stages, the seven-month programme remained on track through tight coordination and proactive problem-solving. The contractor was handpicked from the Contractors Direct platform to match both the scale of the job and the constraints of the budget, ensuring quality delivery with smart value engineering along the way.

Project Outcome

The result is a warm, high-performing space that balances brand identity with commercial return. The design feels aspirational and polished, with thoughtful planning that positions the business for long-term growth.

For the client, this was the realisation of a personal ambition. For Contractors Direct, it was another proud milestone showing how the right match, expert guidance, and clear delivery process can turn a bare unit into a business-ready space, on budget, and built to last.