Making Digital Spaces Safer, Together
Contractors Direct & Beat The Cyberbully
Since 2012, Barry has been dedicated to raising awareness and educating students, parents, and teachers about cybersafety, cyberbullying prevention, cybersecurity, and online reputation across the UK, Ireland, and the UAE.
When he was a digital agency owner, Barry noticed a growing need for accessible guidance as clients increasingly sought advice as parents rather than professionals. There were innumerable meetings where the business focus took 20 minutes and the rest of the hour was spent on how this impacted the business owners children's use of the digital space. It became obvious there was a huge gap in the market - that gap was actually the delta between what mum and dad knew about the digital space and what their children knew.
Using his deep technical knowledge of how the systems are created, how the platforms and algorithms work, he created relatable content based workshops. Translating digispeak into actionable easy to understand steps that children, parents and care givers can understand and implement.
Helping children and young people understand their digital environment, parents get a more informed view of their digital native's world and help families reconnect and communicate is the prime directive of Beat The Cyberbully

Contractors Direct & Beat The Cyberbully
Cybersafety Advocacy
Bridging Gaps
Family Empowerment
Raising Awareness on Cybersafety
Since 2012, Barry has devoted himself to raising awareness and providing education about cybersafety, cyberbullying prevention, cybersecurity, and online reputation. His work spans the UK, Ireland, and the UAE, aiming to equip students, parents, and teachers with the tools to navigate the digital world safely.
Recognizing the risks and challenges of a connected world, Barry has championed the cause of fostering better understanding and behavior in online environments. His mission has had a significant impact, ensuring that families and educators are better prepared to protect themselves and their children in the ever-evolving digital landscape.

Bridging Digital Knowledge Gaps
Barry’s journey began as a digital agency owner, where he noticed a growing demand for guidance in the digital space. Business clients increasingly sought advice, not just as professionals but as parents concerned about their children's online activities. Meetings often shifted focus from business to addressing the knowledge gap between parents and their digitally savvy children.
This realization highlighted the need for a bridge—empowering parents with the digital literacy required to understand their children’s online world. Barry saw an opportunity to address this gap by educating families about digital platforms and online behavior.

Empowering Families Through Technology
With a deep understanding of technology, algorithms, and digital systems, Barry designed workshops that translate complex digital concepts into simple, actionable advice. His sessions aim to empower children to navigate their digital environment confidently while helping parents and caregivers gain insights into their children's online worlds.
These workshops also foster family communication and understanding, allowing them to reconnect and tackle digital challenges together. At the heart of Barry’s initiative, Beat The Cyberbully, lies the goal of making the online world safer and more navigable for all, strengthening relationships and improving digital awareness.

Cybersafety Advocacy
Raising Awareness on Cybersafety
Since 2012, Barry has devoted himself to raising awareness and providing education about cybersafety, cyberbullying prevention, cybersecurity, and online reputation. His work spans the UK, Ireland, and the UAE, aiming to equip students, parents, and teachers with the tools to navigate the digital world safely.
Recognizing the risks and challenges of a connected world, Barry has championed the cause of fostering better understanding and behavior in online environments. His mission has had a significant impact, ensuring that families and educators are better prepared to protect themselves and their children in the ever-evolving digital landscape.

Bridging Gaps
Bridging Digital Knowledge Gaps
Barry’s journey began as a digital agency owner, where he noticed a growing demand for guidance in the digital space. Business clients increasingly sought advice, not just as professionals but as parents concerned about their children's online activities. Meetings often shifted focus from business to addressing the knowledge gap between parents and their digitally savvy children.
This realization highlighted the need for a bridge—empowering parents with the digital literacy required to understand their children’s online world. Barry saw an opportunity to address this gap by educating families about digital platforms and online behavior.

Family Empowerment
Empowering Families Through Technology
With a deep understanding of technology, algorithms, and digital systems, Barry designed workshops that translate complex digital concepts into simple, actionable advice. His sessions aim to empower children to navigate their digital environment confidently while helping parents and caregivers gain insights into their children's online worlds.
These workshops also foster family communication and understanding, allowing them to reconnect and tackle digital challenges together. At the heart of Barry’s initiative, Beat The Cyberbully, lies the goal of making the online world safer and more navigable for all, strengthening relationships and improving digital awareness.


Check Us Out!
As a tech-enabled organization, we proudly support Beat The cyberbully as part of our CSR efforts. Any action taken to boost awareness and education for parents, children, and caregivers on safer technology use is a positive worth supporting in our book.
We are grateful that Barry is not just part of the Contractors Direct team but that we are able to support him in making a difference to the very communities we ourselves aspire to serve. Despite numerous digital threats to families, fostering open and honest discussions is key to addressing these challenges.
Speaking
We're proud to support Beat the Cyberbully and their efforts to raise awareness and tackle cyberbullying across the globe.
Why Is This Important? Beat The Cyberbully
What Beat The Cyberbully Does
Beat The Cyberbully - Barry Lee Cummings - Do You Have Children?
Partnerships
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They took away a lot of the pain we experienced previously and stayed focused no matter what issues cropped up along the way. I would highly recommend working with Contractors Direct.
~ Omar
“The team demonstrated excellent knowledge and in-depth comprehension while considering our operational requirements. They performed with professionalism and diligence throughout. The Contractors Direct team were well suited to carry out our working requirements and project completion was due to their unwavering efforts on our behalf.”

Electrolux
“The professionalism and proficiency of this team was exceptional, and they enabled the successful delivery of this project within our specific challenging time frame. I would not hesitate to give this resounding review to any firm who is seeking a capable and hands-on team to meet a tight deadline and manage a strict budget.”

Dubai Future District Fund
“I have been extremely pleased with the performance of David and his team. The professionalism, technical ability, personal skills, supreme confidence and above all sheer dedication held the team together. We at Lean have no doubt that without Contractors Direct project support, we would never have been able to complete this new facility in a world class manner on time.”

Lean
“The level of professionalism and commitment by the Contractors Direct team was second to none. We were really pleased with their seamless handling of the project, attentiveness to the key stakeholders, and management of the entire working team. I would recommend this project management consultancy to anyone who pursues this service for their own project.”

Borr Drilling
“From the get-go, the team were hands on and committed to ensuring that the project was a success, taking into consideration all of the parameters that were presented. They took away a lot of the pain that we’d experienced previously & stayed focused no matter what issues cropped up along the way. I would highly recommend working with Contractors Direct.”

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“Undertaking a major design and build project of this complexity needs careful planning and diligent communication with the many stakeholders involved. During the fit out of our ‘one of a kind’ co-working space we worked intensely with Contractors Direct to reach a superb outcome that met our design, budget and timeline demands.”

Nook
“We engaged with Contractors Direct to help deliver our new commercial headquarters in Internet City, Dubai. We were working against very tight timelines and needed a solution that met our stringent design and budget requirements. The space was ready to occupy on time which certainly exceeded our expectations.”

Eyewa
“Undertaking a major design and build project of this complexity needs careful planning and diligent communication with the many stakeholders involved. During the fit out of our ‘one of a kind’ co-working space we worked intensely with Contractors Direct to reach a superb outcome that met our design, budget and timeline demands.”

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